Vitalis Health

Vitalis Health is an Auckland-based clinic offering sports medicine, advanced health testing and preventative healthcare, helping people better understand their body, optimise performance and support long-term health.

I developed the logo suite and complete brand identity, creating a visual direction that feels fresh, modern and aligned with the Vitalis progressive approach to health. The logo icon combines the shape of a ‘V’ with the rhythm of a heart monitor, creating a simple and distinctive mark that connects directly to the brand’s focus on health and performance. A vibrant purple palette was chosen to give the identity a fresh, contemporary feel, supported by clean typography and a refined visual system.